Objective
Increase local awareness of improvements, programming, and events at the Montclair Place mall, grow social audience and increase engagement on social to drive more foot traffic.
Solution
- Created unique conversational messaging strategy highlighting events, food, and art installations available at Montclair Place
- Partnered with local influencers to highlight onsite events
- Developed advertising campaign targeting locals on Facebook, Instagram, and Twitter, as well as Waze, to drive local traffic
Results
AUDIENCE GROWTH
20%
ENGAGEMENT INCREASE
1200%
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