Objective
Develop social media presence, grow social audience, and manage digital advertising to increase brand awareness for multiple brands in the Delicato Family Wines portfolio.
Solution
- Create branded photo + video content for social media, web and advertising campaigns
- Manage social media channels
- Identify target audiences and execute multi-platform ad campaigns for brand awareness, website traffic and ecommerce goals
Results
Success with the first Total Assault Delicato brand partnership, Z. Alexander Brown, led to several additional brand relationships, including Gnarly Head Wines, Three Finger Jack Cellars, Black Stallion Estate Winery, and 1924 Wines.
A direct correlation was seen between geographic areas in which we had the most success generating brand awareness, and those areas in which Delicato retailers saw the highest depletion rates in stores.
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