Objective
Dr. Drew is a practicing internist and addiction medicine specialist, New York Times bestselling author and a prolific television, radio and podcasting host whose multi-faceted career has spanned decades. Dr. Drew enlisted Valerie Allen Public Relations to expand the Dr. Drew brand to become the go-to source for all news pertaining to health, relationships, addiction medicine, mental health and more. Dr. Drew has expanded into digital platforms and currently hosts several top podcasts and live stream shows including Dr. Drew Show, The Adam and Drew Show, #AskDrewDrew, and Dose of Dr. Drew.
Solution
Focusing on top-tier national TV outlets, we designed a traditional and digital publicity strategy highlighting Dr. Drew's unique brand and ability to educate the public on important health and relationship topics.
Results
Consistently secured major national press for Dr. Drew's TV Shows, Radio Shows, Podcasts, Books, and Personal Appearances. Created on-air hosting opportunities in national cable and local TV as well as branded endorsement opportunities including:
- Recurring interviews with top tier media including Oprah, Good Morning America, The View, The Rachael Ray Show, Jimmy Kimmel Live, CNN, Fox News, Howard Stern Show and more
- Launched the hit reality TV series "Celebrity Rehab with Dr. Drew" on VH1.
- Launched NY Times Bestselling book tour for The Mirror Effect
- Launched National Cable News Show "Dr. Drew" on HLN
- Launched Syndicated Daytime Talk Show "Lifechangers"
- Regular Co-Hosting on KTTV Fox Ch. 11 "Special Report" weeknights in Los Angeles (#2 DMA!)
- Endorsement deals with HEAL, AditxtScore™, SANDD™, Theraworx and many more
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