Objective

Get fans excited to bring home the DVD & Blu-ray of their favorite shows: American Horror Story, Fargo, The Strain, Outcast, Family Guy and The Handmaid's Tale.

Solution

Developed a number of socially shareable and sticky web builds including: a digital coloring book (The Strain), activity book (American Horror Story) and custom image generator (Fargo). Original content was developed under a tight schedule to meet FOX distributed titles deadlines.

Results

Generated press activity, increased fan engagement and boosted home video sales. Additionally, widespread approval within FOX led to continued collaboration around other titles.

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