Objective
Increase social presence, awareness, and drive ticket sign-ups for the 2019 FYG U festival college tour.
Solution
- Identify and create a robust age-gated audience using owned customer lists, interest targeting, school targeting, and strict geo-fencing.
- Using our hyper targeted audience, create a multi-tiered campaign to promote the event across multiple platforms beginning with an awareness campaign followed by traffic and remarketing campaigns.
Results
- The FYGU social ad campaign drove over 11,000 ticket sign-ups at a cost per conversion of just $6.87
- The campaign drove over 80,000 clicks at an average CPC of just $0.94 and had an overall conversion rate of 13.74%
- The campaign served over 19.2 million impressions across all social platforms with an average CPM of just $3.94
- Over the course of the campaign, Total Assault made continued updates to existing creative as well as creating new custom creative to increase campaign engagement.
TICKETS SOLD
11K
CONVERSION RATE
13.74%
IMPRESSIONS
19.2M
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