Objective
Solution
Total Assault focused our promotional efforts on 3 key areas:
- Actively escalating George’s social presence with consistent engaging content.
- Building a presence on underutilized & emerging social platforms.
- Developing promotional hashtag aggregator sweepstakes microsites pre & post album cycle ( www.theweightofthebadge.com / www.godandcountrymusic.com ) that encouraged fans to share photos relevant to singles.
Results
George shared more than 800 pieces of unique content, earned over 281 million impressions across Facebook, Twitter, and Instagram, and grew his social audience to over 9.1 million across all platforms.
Aimed at activating the George Strait superfans, Total Assault created the “Honky Tonk Hangout Facebook Group,” which is currently home to 18,000+ active members & 77,200 monthly engagements.
Bringing awareness of George Strait to the younger generation, Total Assault helped to establish his presence on Tik Tok with an official account surpassing 270,000 organic followers and 514,000 Likes.
Creating campaign-based hashtag aggregator micro-sites centered around pre & post album singles, George Strait received 21,000 cumulative contest entries and drove over 3,500 UGC social posts.
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