Objective
Lead the digital and social strategy for renowned comedian Sebastian Maniscalco, including developing a presence on TikTok to reach a younger fan base, as well as supporting various projects including the national Nobody Does This Live Tour, and the television show Well Done.
Solution
For TikTok, we developed a content strategy combining re-edited clips from past comedy specials and live performances, and consulted on new content to be created specifically for TikTok to tap into current trends. This strategy was reflected across social channels, but with a special focus on TikTok.
Results
AUDIENCE GROWTH
+240%
Built TikTok audience from 140K to 475K
ACTIVE MEMBERS
+175K
other social platforms
VIDEO VIEWS
50M+
on TikTok content alone
IMPRESSIONS
>280M
across platforms
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