Objective
Increase brand awareness for Z. Alexander Brown Uncaged Wines, grow social community, and generate authentic, long-term engagement with the brand in the social space.
Solution
- Developing an engaging brand voice and consistent, high-quality visual content calendar exemplifying the Z. Alexander Brown ethos.
- Amplifying organic social content with expertly targeted paid social campaigns to expand reach.
Results
In regions in which we’ve had the greatest success with growing brand awareness online, Z. Alexander Brown has also had the highest depletion rates for retailers’ wine sales. We’ve also generated:
UNIQUE PIECES OF CONTENT
2.7K
IMPRESSIONS
126M
AUDIENCE GROWTH
140K
ENGAGEMENT INCREASE
5000%
MONTHLY ENGAGEMENTS
160K
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